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Arts, Communication, Media and Design

Advertising and Promotions Manager

Captivating Audiences for Sales Growth

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Contact Info

Center for Career Exploration and Success

45 Armstrong Center

550 E. Spring St.

Oxford, OH 45056


Get In Touch

Related Job Titles

Decorator, Display Associate, Display Decorator, Display Specialist, In-Store Marketing Associate, Merchandiser, Visual Merchandiser (VM), Visual Merchandising Specialist

Facts and Stats

Your career outlook is looking good – just like these stats.

O*NET Code: 11-2011.00

O*NET Summary
  • $128k Median wages (annual)


  • 3,000 Projected job openings


What you Need to Know

  • Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Related Programs

Top Technology Requirements Included in Job Postings

  • Analytical or scientific software — Data visualization software; Google Analytics; Relex Weibull; WebTrends Analytics
  • Data base user interface and query software — Database software; Microsoft Access; PaloAlto Advertising Plan Pro; Structure query language SQL
  • Video creation and editing software — Adobe Systems Adobe After Effects; Apple Final Cut Pro; Avid Media Composer; YouTube
  • Web page creation and editing software — Adobe Systems Adobe Dreamweaver; Facebook; LinkedIn; WordPress

This page includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license.