When Your pen is Mightier Than the Sword
Originate and prepare written material, such as scripts, stories, advertisements, and other material.
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Related Job Titles
Account Executive, Advertising Writer, Copywriter, Web Content Writer, Advertising Associate, Communications Specialist, Freelance Copywriter, Advertising Copy Writer, Copy Writer, Production Director
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Projected growth (average)
What you Need to Know
- English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Computers and Electronics — Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Top Technology Requirements Included in Job Postings
- Desktop publishing software — Adobe Systems Adobe InDesign; Campaign Monitor; Quark Xpress
- Graphics or photo imaging software — Adobe Systems Adobe Creative Cloud; Adobe Systems Adobe Illustrator; Adobe Systems Adobe Photoshop
- Presentation software — Adobe Systems Adobe Persuasion; Corel Presentation; Google Slides; Microsoft PowerPoint
- Video creation and editing software — Adobe Systems Adobe AfterEffects; Flipgrid; Loom; YouTube
- Web page creation and editing software — Adobe Systems Adobe Dreamweaver; Facebook; LinkedIn; Social media sites
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