When Your pen is Mightier Than the Sword
Originate and prepare written material, such as scripts, stories, advertisements, and other material.
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Related Job Titles
Account Executive, Advertising Writer, Copywriter, Web Content Writer, Advertising Associate, Communications Specialist, Freelance Copywriter, Advertising Copy Writer, Copy Writer, Production Director
Facts and Stats
Your career outlook is looking good – just like these stats.
Median wages (annual)
Projected job openings
-1% or lower
Projected growth (decline)
What you Need to Know
- English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Computers and Electronics — Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Top Technology Requirements Included in Job Postings
- Desktop publishing software — Adobe Systems Adobe InDesign; Campaign Monitor; Quark Xpress
- Graphics or photo imaging software — Adobe Systems Adobe Creative Cloud; Adobe Systems Adobe Illustrator; Adobe Systems Adobe Photoshop
- Presentation software — Adobe Systems Adobe Persuasion; Corel Presentation; Google Slides; Microsoft PowerPoint
- Video creation and editing software — Adobe Systems Adobe AfterEffects; Flipgrid; Loom; YouTube
- Web page creation and editing software — Adobe Systems Adobe Dreamweaver; Facebook; LinkedIn; Social media sites
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