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Economics and Data Analytics

Market Researcher

Turn Your Curiosity Into Innovation

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Contact Info

Center for Career Exploration and Success

45 Armstrong Center

550 E. Spring St.

Oxford, OH 45056

513-529-3831

careercenter@MiamiOH.edu

Get In touch

Related Job Titles

Business Development Specialist, Communications Specialist, Demographic Analyst, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Researcher

Facts and Stats

Your career outlook is looking good – just like these stats.

O*NET Code: 13-1161.00

O*NET Summary
  • $65,810 Median wages (annual)

    2020

  • 84,200 Projected job openings

    2019–2029

  • Over 8% Projected growth (much faster than average)

    2019-2029

What you Need to Know

  • Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Mathematics — Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
  • Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Related Programs

Explore careers that require similar skills.

Top Technology Requirements Included in Job Postings

  • Analytical or scientific software — IBM SPSS Statistics; Minitab; SAS; The MathWorks MATLAB
  • Customer relationship management CRM software — Blackbaud The Raiser’s Edge; Insightful Corporation Confirmit; Oracle Eloqua; Salesforce software
  • Data base user interface and query software — Airtable; Amazon Redshift; Microsoft SQL Server; MySQL
  • Graphics or photo imaging software — Adobe Systems Adobe Creative Cloud; Adobe Systems Adobe Illustrator; Adobe Systems Adobe Photoshop; SmugMug Flickr
  • Information retrieval or search software — Factiva; LexisNexis; Mintel Reports; Verispan Patient Parameters

This page includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license.