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Arts, Communication, Media and Design

Online Merchant

Managing Business Activities and the Digital Shelf

Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records

Contact Info


Center for Career Exploration and Success

45 Armstrong Center

550 E. Spring St.

Oxford, OH 45056


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Related Job Titles

Online Services Manager

Facts and Stats

Your career outlook is looking good – just like these stats.

O*NET Code: 13-1199.06

O*NET Summary
  • $76k Median wages (annual)


  • 114,200 Projected job openings


What you Need to Know

  • Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Related Programs

Top Technology Requirements Included in Job Postings

  • Graphics or photo imaging software — Adobe Systems Adobe Fireworks; Adobe Systems Adobe Photoshop; JamBoard
  • Point of sale POS software — CCBill; PayPal; Snorasson Holdings CCNow; Square
  • Sales and marketing software — Bing Ads; Google Ads; Search engine marketing SEM software; Webtrends software
  • Web page creation and editing software — Adobe Systems Adobe Dreamweaver; Content management systems CMS; Facebook; WordPress
  • Web platform development software — AJAX; Drupal; Oracle JavaServer Pages JSP; PHP

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This page includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license.