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Search Marketing Strategist

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Find the Right Words for Anything and Everything

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Contact Info

Center for Career Exploration and Success

45 Armstrong Center

550 E. Spring St.

Oxford, OH 45056

513-529-3831

careercenter@MiamiOH.edu

get in touch

Related Job Titles

Digital Marketing Strategist, Digital Media Planner, Internet Marketing Specialist, Marketing Consultant, Online Marketing Consultant, Paid Search Consultant, Paid Search Strategist, Search Engine Optimization Consultant (SEO Consultant), SEO Strategist (Search Engine Optimization Strategist), Social Media Specialist

Facts and Stats

Your career outlook is looking good – just like these stats.

O*NET Code: 13-1161.01

O*NET Summary
  • $64k Median wages (annual)

    2021

  • 99,800 Projected job openings

    2021-2031

  • >11% Projected growth (much faster than average)

    2021-2031

What you Need to Know

  • Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Computers and Electronics — Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
  • Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Mathematics — Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Related Programs

  • Business, Marketing, and Entrepreneurship

    Digital Commerce, B.S.

    Major

  • Communication, Media, Arts, and Design

    Emerging Technology in Business and Design, B.A.

    Major

  • Business, Marketing, and Entrepreneurship

    Marketing, B.S.

    Major

Top Technology Requirements Included in Job Postings

  • Business intelligence and data analysis software — BrightEdge; Conductor Searchlight; IBM Digital Analytics; Searchmetrics Suite
  • Data base user interface and query software — Microsoft Access; Microsoft SQL Server; Online databases; Structured query language SQL
  • Graphics or photo imaging software — Adobe Systems Adobe Photoshop; JamBoard; Microsoft Visio
  • Web page creation and editing software — Adobe Systems Adobe Dreamweaver; Facebook; Google Webmaster Tools; LinkedIn
  • Web platform development software — AJAX; Cascading Style Sheets CSS; Drupal; Oracle JavaServer Pages JSP

Related Career Options

This page includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license.

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