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Communication, Media, Arts, and Design

Arts Management and Arts Entrepreneurship

Bachelor of Arts


  • Oxford
  • Major
  • On Campus
Students working together around a conference table

Become a Leader in the Creative Economy

This program combines artistic practice with foundational skills in arts management, business, creativity, and innovation in the arts. We are training artists, arts managers, arts leaders, arts entrepreneurs, and arts lovers to enter an industry that ranks 3rd, trailing only Healthcare and Retail, in contributions (GDP) to the national economy.

Contact Info

Todd Stuart

Director of Arts Management and Arts Entreprenership

420 S. Patterson Ave

Oxford, OH 45056


Get in Touch

Curriculum and Courses

In this program, we are training artists, arts managers, arts leaders, arts entrepreneurs, and arts lovers to enter an industry that ranks 3rd, trailing only Healthcare and Retail, in contributions (GDP) to the national economy contributing almost a billion dollars in 2019. There are great jobs in the arts. Our courses are designed to gain an in-depth understanding of the field and also teach students transferable skills such as creativity, communication, critical thinking, and collaboration so they are prepared for the future.

  • CCA 101 The Entrepreneurial Artist
  • CCA 302 Marketing in the Arts
  • CCA 308 Policy and Advocacy in the Arts
  • CCA 401 Strategic Innovation in the Arts
  • CCA 202 Introduction to Music Business

At Miami, there’s something for everyone.

Course Catalog

Career Options

Students can pursue many different careers in the arts post-graduation. Students learn skills that help them as free-lance artists. They also take coursework that prepares them to enter an arts organization in policy, management, marketing, development, and event planning among others. Students also pursue advanced degrees.

Additional Opportunities

  • Internships

    Gain professional, hands-on experiences at some of the most prestigious arts organizations in the country.

    More about Internships
  • Graduate Studies

    Find the advanced degree program that’s right for you.

    Graduate Programs
  • Student Engagement

    Art is an important way of connecting the world and sharing our experiences and perspectives, so even if you’re not a creator, you can still engage in the arts through this program.

    Our Thriving Community

Facts and Stats

Your college experience here will be one of the most exciting times of your life. To make sure of this, we’ll provide you with a powerful support system.

  • 90% First-to-second year retention

    Miami University Data

  • 21st Among Public Universities in the United States for Four-Year Graduation Rate

    The Chronicle of Higher Education Almanac

  • 96% of 2018-2019 graduates who were employed or furthering their education by fall 2019

    Miami University Data


Spencer Campbell class of 2019
  • Like many people I had more than a few things that I was passionate about and unfortunately, I couldn’t make a career out of all of them. I learned about the immense backdrop that frames the arts industry, made of administrators, managers and entrepreneurs of all stripes, and more than a few lawyers. The Arts Management Program allowed me to explore a new world of employment opportunities.

    Spencer Campbell '19

Admission and Aid

This is Where Your Journey to Miami University Begins.

Explore what it means to be a college student at Miami University in Oxford, Ohio, where students prepare to go anywhere and everywhere. We’ll be here to help every step of the way as you prepare for college admission, enrollment, and success. You must be concurrently enrolled and must complete another major at Miami University.

A minimum 2.0 GPA is required for all courses in this major.

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Miami students are an eclectic mix of thinkers, doers, leaders and followers, introverts and extroverts, authors, painters, climbers, coders, pianists, philanthropists, and gamers. Just to name a few.

Customize your education to do more, see more, be more.
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