Interested in the Sport Industry?
Designed to train students for management and leadership positions within the sport industry. With a focus on sport venue management, sport marketing, and strategic management of sport organizations, this graduate certificate program seeks to develop forward and innovative leaders for the future of the sport industry.
Curriculum and Courses
This certificate program meets a growing interest in sport management. Sport as an industry continues to grow in scope and popularity, and the complexities of succeeding in the local, national, or international sport industry requires training and skills beyond the undergraduate level. Administrators, coaches, marketers, managers, and entrepreneurs interested in the sport industry will benefit from this graduate certificate.
A Graduate Certificate is like a Minor. It requires the completion of 12 graduate credits (4 courses). Students may be a degree-seeking student or a Continuing Graduate Study (CGS) student.
Upon completion, a Graduate Certificate in Sport Management will be noted on student’s transcript.
- SLM 516: Sport Marketing
- SLM 572: Sport Administration
- SLM 635: Strategic Management of Sport Organizations
- 1 elective
If you are a current Miami graduate (including combined degree) student and are interested in a Certificate, submit a Certificate Form. If you are not a current Miami graduate student and are interested in a Certificate, submit an online graduate application. Select "Certificate Seeking" on page 1.
Student Learning Outcomes
- Students will be able to explain what motivates individuals to engage in sport-related consumer behavior and the unique characteristics of sport marketing.
- Students will be able to analyze how to use strategic theories and principles to improve organizational efficiency and success within the sport industry.
- Students will be able to explain the depth and breadth of the business of athletics, including pertinent issues facing community, interscholastic, intercollegiate, professional, and international sport businesses.