Marketing Minor - Oxford Campus - Farmer School of Business

Go Beyond Basic Principles

The Marketing Minor prepares you for a career or as part of a decision-making team, and it develops an understanding beyond basic principles to specific skills.

The modern global society is placing an increasing emphasis on marketing knowledge and related skills. Global and domestic corporations’ manufacturing, distribution, and buying and selling operations significantly shape the standard of living and the global economy. This is true for both for-profit and not-for-profit institutions and supply chains. (22 semester hours)

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Curriculum and Courses

MKT 291 Principles of Marketing
MKT 315 Professional Selling
MKT 325 Developing Customer Insights

full course list

Facts and Stats

No. 1

Among Ohio Public Universities for Return on Investment

Payscale.com

Increase in Tuition over 4-Year Degree

Miami Tuition Promise

54.1%

of Miami Students Graduated with at least One Minor or Additional Major in 2023-2024

Miami University Data

Explore a wide range of majors and co-majors that complement your minor. Whether you’re looking to deepen your expertise or broaden your academic experience, these programs are designed to help you build a well-rounded and impactful degree.

Admission and Aid

Explore what it means to be a college student at Miami University in Oxford, Ohio, where students prepare to go anywhere and everywhere. We’ll be here to help every step of the way as you prepare for college admission, enrollment, and success.

Miami University’s Farmer School of Business is annually recognized as one of the nation’s best undergraduate business schools. Each year, the number of first-year applications for the Farmer School of Business (FSB) exceeds the number of spaces available. Admission to the FSB is competitive and based on a holistic and comprehensive review process which considers many factors to establish the context of students’ achievements and demonstrated potential to be successful in its rigorous curriculum.