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Captivating Audiences for Sales Growth
The Advertising and Promotions Manager plans, directs, or coordinates advertising policies and programs or produces collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
RELATED JOB TITLES
Account Executive, Advertising Manager (Ad Manager), Advertising Sales Manager (Ad Sales Manager), Classified Advertising Manager (Classified Ad Manager), Communications Director, Communications Manager, Creative Services Director, Marketing and Promotions Manager, Promotions Director, Promotions Manager
Facts and Stats
Your career outlook is looking good – just like these stats.
O*NET Code: 11-2011.00
Median wages (annual)
2024
Projected job openings
2023-2033
What You Need to Know
- Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Top Technology Requirements Included in Job Postings
- Analytical or scientific software — Data visualization software; Google Analytics; Relex Weibull; WebTrends Analytics
- Data base user interface and query software — Database software; Microsoft Access; PaloAlto Advertising Plan Pro; Structure query language SQL
- Video creation and editing software — Adobe Systems Adobe After Effects; Apple Final Cut Pro; Avid Media Composer; YouTube
- Web page creation and editing software — Adobe Systems Adobe Dreamweaver; Facebook; LinkedIn; WordPress
When You Choose Miami, Your Career Journey Begins
Once you’ve selected your program at Miami, the Center for Career Exploration and Success will help you explore career paths, prepare for the job market, and make meaningful connections. With personalized support, resources, and events, you’ll gain the skills and confidence to navigate your career journey.
Discover how to turn your passions into a career path. Explore majors and careers that match your interests.
Build the skills to succeed in your career journey. Prepare for internships, interviews, and the workplace.
Make meaningful connections to launch your career. Access networking opportunities, career fairs, and employer events.
This page includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license.