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Prepare for Careers in Digital Marketing, E-Commerce, Content Strategy, and Analytics
The Digital Commerce, B.S., prepares you to grow organizations through digital marketing, e-commerce, analytics, content strategy, and AI-enabled commerce tools. You’ll manage online businesses from end-to-end by developing the skills needed to create and manage digital commerce operations, lead web and social media marketing campaigns, and use data analytics to measure performance, improve outcomes, and support customer acquisition and business growth.
Students can take courses online, in-person primarily at the Hamilton campus, or a mix of both.
Build Skills in Content Strategy, Analytics, and Digital Commerce
Develop career-ready skills in digital marketing, content strategy, analytics, and e-commerce while applying what you learn through applied learning experiences.
- Prepare for careers that help small businesses grow through digital marketing, content strategy, analytics, and online commerce.
- Develop practical skills using industry-relevant digital marketing, social media, and analytics tools.
- Learn how to measure campaign performance and use data to improve business outcomes.
- Gain hands-on experience applying digital commerce strategies to real-world business challenges.
- Complete a senior practicum that provides professional experience and an opportunity to showcase your skills before graduation.
Curriculum and Courses
- CMR 242 Management of Small Business Operations
- CMR 281 Digital Media & Organizational Communication OR IMS 392 Content Marketing
- CMR 285 Business Information Management OR IMS 414 Web and Social Media Analysis
- CMR 286 Digital Commerce
- CMR 341 Internet Marketing
Build Your Future Through Digital Commerce Internships
Through internships with leading employers, you’ll apply classroom knowledge to real business challenges, build professional skills, and create solutions that make an impact from day one.
Recent Internship Employers
- Birdbrain Apparel
- Brookhaven Retirement Community
- Cloudserv.ai
- Chick-fil-A
- Enterprise
- Goodman Real Estate
- Munice
- P&G
- Sun Valley Resort
- TriggerHill, LLC
Skills that Build Businesses Up
Learn it in class today and apply it at work tomorrow. Every B.S. in Commerce student develops practical skills that help small businesses and organizations succeed:
- Communicate effectively with customers, colleagues, and stakeholders
- Solve business challenges using critical thinking and data-driven decision-making
- Analyze information and identify opportunities for growth and improvement
- Apply leadership, strategic planning, and ethical decision-making skills
- Build a foundation in marketing, management, finance, accounting, business law, economics, and global business
Whether you’re helping a local business grow, leading a team, or launching your own venture, these skills prepare you to make an immediate impact.
Students are allowed only one Commerce major. Double Commerce majors are not permitted.
What set Miami apart from other universities I considered was its emphasis on experiential learning and career readiness. The curriculum focuses on applying concepts through projects, internships, and hands-on work, which has helped me gain practical skills alongside my degree.
Vishal Chowdary Katragadda ‘26
During my classes around my major, I have had multiple professors with much experience in the business world who have been able to share their firsthand stories about what my future career could look like.
The Digital Commerce major is so relevant to what I do now in my job with the Happiness Project. Everything we’re learning, like content marketing, paid media buying, and email marketing, is what I do every day.
In the Digital Commerce program, I’m learning skills in digital marketing, content strategy, branding, and consumer behavior that I’m able to actively apply in both my professional and personal life.
Lori Osterberger ’26
Facts and Stats
Digital skills are more important than ever. With small businesses driving the U.S. economy and most consumers researching products online before they buy, organizations need professionals who can connect with customers, analyze data, and grow businesses in an increasingly digital marketplace.
of Ohio’s Best Online Bachelor’s Programs
U.S. News & World Report, 2025
Of the U.S. economy is powered by small businesses
U.S. Small Business Administration
Of consumers research products online before making a purchase
GE Capital Retail Bank's Major Purchase Shopper Study
Find your Path Forward
From Microcredentials and dual enrollment to hands-on business experiences, Miami University Polytechnic provides opportunities to help you build skills, earn college credit when you are in high school, and prepare for what’s next.
Invest in your future with credentials
Whether you’re looking to sharpen your skills, earn a promotion, or pivot into a new field, Microcredentials provide a flexible way to gain career-relevant expertise. Explore focused credentials in areas ranging from Agile project management to Marketing in the Digital Age and build the knowledge employers are seeking in today’s evolving workforce.
College Credit Plus
Start early through dual enrollment and earn college credit while in high school, creating a seamless path into your Digital Commerce bachelor’s degree.
Ohio Small Business Development Center (SBDC)
This partnership gives students the unique opportunity for experiential learning, professional guidance to open their own businesses, and so much more.
Admission and Aid
Discover what it means to be a Miami University student — no matter where you are. Our programs empower you to advance your education and your future with the flexibility you need. And we’ll be here to support you every step of the way as you navigate admission, enrollment, and long-term success.
Contact Us
Department of Commerce
Hamilton Campus
Phelps Hall 207
1601 University Blvd.
Hamilton, OH 45042
513-785-7706
[email protected]
Miami University Regionals
A Place for Those Who WILL.
You like to take the road less traveled, and so do we. Here, you’ll learn by doing, gain hands-on experience, and graduate ready to lead in a rapidly changing world.