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Business, Marketing, and Entrepreneurship

Marketing

Bachelor of Science in Business

Major

  • Oxford
  • Major
  • On Campus

Contribute to a Global Economy

Marketing refers to the set of activities for creating and delivering products and services that benefit an organization, its stakeholders, and society.  Studying marketing will help you understand how organizations use creative, analytical, and quantitative capabilities to reach consumers and other organizations. The study of marketing also provides insight into organizations’ and consumers’ behaviors, underlying motivations, and preferences.

Contact Info

Debbie Coleman

Associate Lecturer and Chief Departmental Advisor

3104 Farmer School of Business

800 E. High St., Oxford, OH 45056

colemadm@MiamiOH.edu

513-529-6036

Get in Touch

Curriculum and Courses

The marketing program offers courses in creativity, consumer behavior, sales, research, sustainability, eCommerce, logistics, branding, and organizational and global marketing. The capstone options are client-based practicums to provide students with hands-on experience.

At Miami, there is something for everyone

Course Catalog

Career Options

Career opportunities for marketing graduates include advertising and promotion managers, buyers or store managers, product planners, research directors, sports facility or team marketers, supply chain managers, e-commerce marketers, consultants, international marketers, as well as entrepreneurial endeavors or industrial or consumer sales. Additionally, marketing graduates are well prepared to enter and be successful in demanding, high-quality MBA programs.

Facts and Stats

Your college experience here will be one of the most exciting times of your life. To make sure of this, we’ll provide you with a powerful support system.

  • 90% First-to-second year retention

    Miami University Data

  • 21st Among Public Universities in the United States for Four-Year Graduation Rate

    The Chronicle of Higher Education Almanac

  • 96% of 2018-2019 graduates who were employed or furthering their education by fall 2019

    Miami University Data

Testimonials

Imani Steele
  • As an officer in the Center for Business Leadership, Imani directed programs that improved skills of business students. She credits the business school’s emphasis on faculty mentoring students for her growth and success.

    Imani Steele ’19
    Marketing

Admission and Aid

This is Where Your Journey to Miami University Begins.

Explore what it means to be a college student at Miami University in Oxford, Ohio, where students prepare to go anywhere and everywhere. We’ll be here to help every step of the way as you prepare for college admission, enrollment, and success.

Miami University’s Farmer School of Business is annually recognized as one of the nation’s best undergraduate business schools. Each year, the number of first-year applications for the Farmer School of Business (FSB) exceeds the number of spaces available. Admission to the FSB is competitive and based on a holistic and comprehensive review process that considers many factors to establish the context of students’ achievements and demonstrated potential to be successful in its rigorous curriculum.

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Miami students are an eclectic mix of thinkers, doers, leaders and followers, introverts and extroverts, authors, painters, climbers, coders, pianists, philanthropists, and gamers. Just to name a few.

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