Write all of the introduction content here. Only use NON
FULL-WIDTH block.
Full-Width blocks can be inserted
outside of this block and will wrap around the form. Form settings are located on page settings
(click
“Career” for page
settings in
right-hand sidebar.)
Write your contact information here and insert your embed form code in the Custom HTML block below
Ideas Begin With You
The Brand Manager plans, directs, or coordinates marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identifies potential customers.
They also develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied, and oversee product development or monitor trends that indicate the need for new products and services.
RELATED JOB TITLES
Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Commercial Lines Manager, Market Development Executive, Marketing Coordinator, Marketing Director, Marketing Manager, Product Manager
Facts and Stats
Your career outlook is looking good – just like these stats.
O*NET Code: 11-2021.00
Median wages (annual)
2024
Projected job openings
2023-2033
Projected growth (faster than average)
2023-2033
What You Need to Know
- Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Top Technology Requirements Included in Job Postings
- Customer relationship management CRM software — Blackbaud The Raiser’s Edge; Oracle Eloqua; QAD Marketing Automation; Salesforce software
- Data base management system software — Apache Hive; Apache Solr; Elasticsearch; Oracle PL/SQL
- Data base user interface and query software — Airtable; Amazon Redshift; MySQL; Yardi
- Graphics or photo imaging software — Adobe Systems Adobe Creative Cloud; Adobe Systems Adobe Illustrator; JamBoard; SmugMug Flickr
- Web platform development software — Cascading Style Sheets CSS; Drupal; Oracle JavaServer Pages JSP; Ruby on Rails
When You Choose Miami, Your Career Journey Begins
Once you’ve selected your program at Miami, the Center for Career Exploration and Success will help you explore career paths, prepare for the job market, and make meaningful connections. With personalized support, resources, and events, you’ll gain the skills and confidence to navigate your career journey.
Discover how to turn your passions into a career path. Explore majors and careers that match your interests.
Build the skills to succeed in your career journey. Prepare for internships, interviews, and the workplace.
Make meaningful connections to launch your career. Access networking opportunities, career fairs, and employer events.
This page includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license.