Leadership

MGT 644 – Leadership and Change Management

• Learn fundamental concepts of ethical leadership using frameworks developed academic and professional experience perspectives
• Understand the role of effective leadership in change management
• Adapt and apply innovative leadership concepts and techniques on a day-to-day basis
• Integrate different internal and external factors to develop cross-cultural team members into future business leaders

MGT 654 – Strategic Human Resource Management

• Describe how HR programs facilitate employee motivation and engagement
• Outline how HR programs and policies relate to organizational culture, talent development, individual and group performance, and leadership approaches
• Articulate relationships among human capital strategy, organizational strategy, and the business environment
• Understand the HR legal environment and how to leverage diversity for strategic advantage

BUS 680 – Leadership Coaching

• Examine coaching frameworks that differentiate empower change, feedback, and empowered social exchanges
• Breakdown how to build a shared vision at the individual, leader, and organizational levels central to coaching exchange dynamics.
• Develop your leader-coach personal vision and practical application skills designed around purpose, perspective, planning, progress, problems, and performance.
• Examine and practice real coaching scenarios and how they impact relationships and performance within your organization.

MKT 635 – Brand Equity Management

• Learn what is at the center of a great brand and how to identify and build the sources of a brand’s value
• Understand the metrics used to measure a brand’s performance and how to turn those measures into recommendations
• Develop customer segmentation schemes that result in “actionable” segments and brand positions that clearly communicate who the brand is for, it’s unique selling proposition, and resulting customer benefit
• Apply branding frameworks to structure problems and responses to problems