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Contribute to a Global Economy
The Marketing, B.S., degree program at the Farmer School of Business explores the set of activities for creating and delivering products and services that benefit an organization, its stakeholders, and society.
Studying marketing will help you understand how organizations use creative, analytical, and quantitative capabilities to reach consumers and other organizations. It also provides insight into organizations’ and consumers’ behaviors, underlying motivations, and preferences.
Marketing Curriculum and Courses
The marketing program offers courses in creativity, consumer behavior, sales, research, sustainability, eCommerce, logistics, branding, and organizational and global marketing. The capstone options are client-based practicums to provide students with hands-on experience.
- MKT 315 Professional Selling
- MKT 325 Developing Customer Insights
- MKT 335 Analytical Research and Reasoning for Marketers
- MKT 345 Building and Managing Strong Brands
Facts and Stats
Your college experience here will be one of the most exciting times of your life. To make sure of this, we’ll provide you with a powerful support system.
Additional Opportunities
Every Farmer School student has multiple opportunities for hands-on learning, solving real problems for real clients and testing their skills in intra- and inter-collegiate competitions, and interacting with business leaders on projects, through internships, and consulting engagements.
Highwire Brand Studio
Highwire Brand Studio is an innovative hands-on learning capstone focusing on developing branding strategies and tactics to address opportunities faced by real-world client companies.
StrategyWorks
StrategyWorks is a capstone offering with a core focus on the development of effective marketing strategy executed through the full spectrum of the marketing mix.
Interactive Media Studies Practicum
Interactive Media Studies Practicum examines the tools and methodologies involved in creating and managing the production of new media.
The Marketing Department has impacted me in many ways through the professors, coursework, and client projects. I have found my love for brands and strategic marketing campaigns! The department’s success is driven by the professors and their impact on their students. I feel empowered leaving Farmer that I have the skills to start a successful career!
Aisha Naik ’23
Admission and Aid
Explore what it means to be a college student at Miami University in Oxford, Ohio, where students prepare to go anywhere and everywhere. We’ll be here to help every step of the way as you prepare for college admission, enrollment, and success.
Miami University’s Farmer School of Business is annually recognized as one of the nation’s best undergraduate business schools. Each year, the number of first-year applications for the Farmer School of Business (FSB) exceeds the number of spaces available. Admission to the FSB is competitive and based on a holistic and comprehensive review process which considers many factors to establish the context of students’ achievements and demonstrated potential to be successful in its rigorous curriculum.
Contact Us
Undergraduate Admission
513-529-2531
[email protected]
Department of Marketing
Zhiyong Yang, Ph.D., Professor and Chair
Farmer School of Business 3057
800 East High Street
Oxford, OH 45056
513-529-4830
[email protected]