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Contribute to a Global Economy
Marketing refers to the set of activities for creating and delivering products and services that benefit an organization, its stakeholders, and society. Studying marketing will help you understand how organizations use creative, analytical, and quantitative capabilities to reach consumers and other organizations. The study of marketing also provides insight into organizations’ and consumers’ behaviors, underlying motivations, and preferences.
Curriculum and Courses
The marketing program offers courses in creativity, consumer behavior, sales, research, sustainability, eCommerce, logistics, branding, and organizational and global marketing. The capstone options are client-based practicums to provide students with hands-on experience.
- MKT 315 Professional Selling
- MKT 325 Developing Customer Insights
- MKT 335 Analytical Research and Reasoning for Marketers
- MKT 345 Building and Managing Strong Brands
At Miami, there’s something for everyone.
As an officer in the Center for Business Leadership, Imani directed programs that improved skills of business students. She credits the business school’s emphasis on faculty mentoring students for her growth and success.
Imani Steele ’19
Facts and Stats
Your college experience here will be one of the most exciting times of your life. To make sure of this, we’ll provide you with a powerful support system.
First-to-Second Year Retention
Miami University Data
Among Public Universities in the United States for Four-Year Graduation Rate
The Chronicle of Higher Education Almanac
of our Marketing Students Accepted a Job Offer before Graduation
Miami University Data
ADMISSION AND AID
This is Where Your Journey to Miami University Begins
Explore what it means to be a college student at Miami University in Oxford, Ohio, where students prepare to go anywhere and everywhere. We’ll be here to help every step of the way as you prepare for college admission, enrollment, and success.
Miami University’s Farmer School of Business is annually recognized as one of the nation’s best undergraduate business schools. Each year, the number of first-year applications for the Farmer School of Business (FSB) exceeds the number of spaces available. Admission to the FSB is competitive and based on a holistic and comprehensive review process which considers many factors to establish the context of students’ achievements and demonstrated potential to be successful in its rigorous curriculum.