Write all of the introduction content here. Only use NON
FULL-WIDTH block.
Full-Width blocks can be inserted
outside of this block and will wrap around the form. Form settings are located on page settings
(click
“Career” for page
settings in
right-hand sidebar.)
Write your contact information here and insert your embed form code in the Custom HTML block below
Turn Your Curiosity Into Innovation
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
RELATED JOB TITLES
Business Development Specialist, Communications Specialist, Demographic Analyst, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Researcher
Facts and Stats
Your career outlook is looking good – just like these stats.
O*NET Code: 13-1161.00
Median wages (annual)
2024
Projected job openings
2024-2034
Projected growth (much faster than average)
2024-2034
What you Need to Know
- English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
- Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Mathematics — Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Top Technology Requirements Included in Job Postings
- Analytical or scientific software — IBM SPSS Statistics; Minitab; Sawtooth Composite Product Mapping CPM; The MathWorks MATLAB
- Customer relationship management CRM software — Blackbaud The Raiser’s Edge; Insightful Corporation Confirmit; Oracle Eloqua; Salesforce software
- Data base user interface and query software — Airtable; Amazon Redshift; Microsoft SQL Server; MySQL
- Enterprise resource planning ERP software — Microsoft Dynamics; Oracle Hyperion; Oracle PeopleSoft; SAP software
- Information retrieval or search software — Factiva; LexisNexis; Mintel Reports; Verispan Patient Parameters
When You Choose Miami, Your Career Journey Begins
Once you’ve selected your program at Miami, the Center for Career Exploration and Success will help you explore career paths, prepare for the job market, and make meaningful connections. With personalized support, resources, and events, you’ll gain the skills and confidence to navigate your career journey.
Discover how to turn your passions into a career path. Explore majors and careers that match your interests.
Build the skills to succeed in your career journey. Prepare for internships, interviews, and the workplace.
Make meaningful connections to launch your career. Access networking opportunities, career fairs, and employer events.
This page includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license.