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Turn Your Curiosity Into Innovation
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
RELATED JOB TITLES
Business Development Specialist, Communications Specialist, Demographic Analyst, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Researcher
Facts and Stats
Your career outlook is looking good – just like these stats.
O*NET Code: 13-1161.00
Median wages (annual)
2021
Projected job openings
2021-2031
Projected growth (much faster than average)
2021-2031
What you Need to Know
- Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Mathematics — Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Top Technology Requirements Included in Job Postings
- Analytical or scientific software — IBM SPSS Statistics; Minitab; SAS; The MathWorks MATLAB
- Customer relationship management CRM software — Blackbaud The Raiser’s Edge; Insightful Corporation Confirmit; Oracle Eloqua; Salesforce software
- Data base user interface and query software — Airtable; Amazon Redshift; Microsoft SQL Server; MySQL
- Graphics or photo imaging software — Adobe Systems Adobe Creative Cloud; Adobe Systems Adobe Illustrator; Adobe Systems Adobe Photoshop; SmugMug Flickr
- Information retrieval or search software — Factiva; LexisNexis; Mintel Reports; Verispan Patient Parameters
This page includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license.