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Manage a Company’s Public Image
The Public Relations Manager plans, directs, or coordinates activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
RELATED JOB TITLES
Communications Director, Communications Manager, Community Relations Director, Development Director, Public Affairs Director, Public Relations Director (PR Director), Public Relations Manager (PR Manager)
Facts and Stats
Your career outlook is looking good – just like these stats.
O*NET Code: 11-2032.00
Median wages (annual)
2024
Projected job openings
2024-2034
Projected growth (faster than average)
2024-2034
Top Technology Requirements Included in Job Postings
- Customer relationship management CRM software — Blackbaud eTapestry; Blackbaud The Raiser’s Edge; Oracle Eloqua; Salesforce software
- Data base user interface and query software — Airtable; Data entry software; Microsoft Access; Yardi
- Desktop publishing software — Adobe Systems Adobe Distiller; Adobe Systems Adobe InDesign; Adobe Systems Adobe PageMaker; Microsoft Publisher
- Graphics or photo imaging software — Adobe Systems Adobe Creative Cloud; Adobe Systems Adobe Illustrator; Adobe Systems Adobe Photoshop; SmugMug Flickr
- Video creation and editing software — Adobe Systems Adobe AfterEffects; Flipgrid; WeVideo; YouTube
When You Choose Miami, Your Career Journey Begins
Once you’ve selected your program at Miami, the Center for Career Exploration and Success will help you explore career paths, prepare for the job market, and make meaningful connections. With personalized support, resources, and events, you’ll gain the skills and confidence to navigate your career journey.

Discover how to turn your passions into a career path. Explore majors and careers that match your interests.

Build the skills to succeed in your career journey. Prepare for internships, interviews, and the workplace.

Make meaningful connections to launch your career. Access networking opportunities, career fairs, and employer events.
This page includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license.