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Communicate With the Public
The Strategic Communication, B.A., at Miami University prepares students to use communication and media strategies to influence public opinion and behavior in ethical and socially responsible ways. The curriculum emphasizes public relations, media analysis, and strategic messaging, teaching students to critically evaluate real-world challenges and assess the impact of communication on society.
Graduates are prepared for communication- and media-related careers in corporate, nonprofit, and public service fields, specializing in analyzing cultural trends and crafting effective messages for organizations, brands, policies, products, and social causes.
Curriculum and Courses
Students explore communication contexts, theories, and processes as a means of understanding and critically analyzing social influence. The Strategic Communication major requires students to choose and complete a minor/co-major/second major. No more than 9 credit hours may be counted toward both the completion of the Strategic Communication major and the completion of a minor, co-major, or second major. Requires a minor (all students entering in Fall 2021) or a double major (all students entering before Fall 2021). Some course selections might include:
- MJF 105 Introduction to Media and Culture
- MJF 205 Introduction to Communication and Technology
- STC 259 Foundation of Campaign Design
- STC 359 Advanced Strategic Communication Writing
- STC 459 Strategic Communication Campaigns
- FST 206 Diversity and Culture in American Film
Strategic Communication, B.A. Learning Outcomes
- Professional Competencies – knowledge about best practices of analyzing and producing communications in professional communication fields, including but not limited to public relations, advertising, the business world, and the media industries;
- Understand Audiences, Gatekeepers, and Communication Venues – Be able to assess the appropriateness of different technologies and communication practices for different venues, industries, and audiences;
- Analyze, Create, and Evaluate Communication Strategies – Plan, produce, and assess media and messages in a strategic manner, using research and data;
- Communicate Effectively in Multiple Channels – Show competency in writing, public speaking, and communication across different types of media;
- Exercise Critical Thinking, Ethics, and Culturally Sensitive Communication – Recognize the legal, ethical, social, and cultural issues and implications of communication in society.
Some of the most incredible things that I have gotten to do have been through the Department of Media, Journalism & Film: going on the NYC Media trip, doing the Inside Hollywood program in L.A., and more. I was able to earn credit, go to really cool places, and meet amazing alumni.
Sophie Kullman ’21
Additional Opportunities
Student Media Organizations
Student media organizations, like WMSR (student run radio station) and M.A.F.I.A (The Miami Association of Filmmakers and Independent Actors) is a student group that helps creative people at Miami get experience in film and Television production.
Inside Hollywood – Study Away Program
This highly popular Miami workshop in Los Angeles gives students who are passionate about media an intimate look at Hollywood careers.
Undergraduate Teaching Assistant Program
Highly selective, year-long undergraduate assistant programs give students unique opportunities to work on leadership teams with a professor and other highly motivated and skilled students. UAs develop real-world communication and professional skills as they serve as peer mentors and conversation leaders.
Global Branding and Storytelling Workshop in Ireland
Media, Journalism, and Film assistant professor, Phillip Arceneaux, led his Strategic Communication class on the immersive, career-focused tour.
Facts and Stats
Your college experience here will be one of the most exciting times of your life. To make sure of this, we’ll provide you with a powerful support system.
First-to-second year retention
Miami University Data
Among Public Universities in the United States for Four-Year Graduation Rate
The Chronicle of Higher Education Almanac
Public university in the U.S. for long-term career success
LinkedIn Best Colleges 2025
Admission and Aid
Explore what it means to be a college student at Miami University in Oxford, Ohio, where students prepare to go anywhere and everywhere. We’ll be here to help every step of the way as you prepare for college admission, enrollment, and success.
Contact Us
Undergraduate Admission
513-529-2531
[email protected]
Department of Media, Journalism, and Film
Christe McKittrick
Lead Departmental Advisor
Williams Hall 143A
350 S. Oak St.
Oxford, OH 45056
[email protected]
513-529-1665