Communicate With the Public
Strategic Communication is the study of how to use communications and media to influence the opinions and behaviors of public groups. Curriculum emphasizes an ethical approach to public relations and analyzes the impact of communication strategies on society. You’ll critically evaluate challenges and use strategic communication to respond to them.
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Media, Branding, and Cultural Trends
The major in Strategic Communication prepares students for communication- and media-related careers in a range of corporate, non-profit, and public service fields. Students specialize in analyzing and influencing cultural trends and crafting messages on behalf of organizations, policies, brands, products, and social causes.
Curriculum and Courses
Students explore communication contexts, theories, and processes as a means of understanding and critically analyzing social influence. The Strategic Communication major requires students to choose and complete a minor/co-major/second major. No more than 9 credit hours may be counted toward both the completion of the Strategic Communication major and the completion of a minor, co-major, or second major. Requires a minor (all students entering in Fall 2021) or a double major (all students entering before Fall 2021). Some course selections might include:
- MJF 105 Introduction to Media and Culture
- MJF 205 Introduction to Communication and Technology
- STC 259 Foundation of Campaign Design
- STC 359 Advanced Strategic Communication Writing
- STC 459 Strategic Communication Campaigns
At Miami, there is something for everyoneCourse Catalog
MJF students do extremely well obtaining jobs in various markets and pursuing other post-graduation options across the country—at newspapers, magazines, websites, TV and audio stations, film companies, non-profit agencies, government offices, advertising and PR firms, and even campus offices. Our extensive and active alumni network helps recent graduates get hired at L.A. TV and film production studios, advertising agencies like Chicago’s Leo Burnett, online newsrooms throughout Ohio, and many more.
Facts and Stats
Your college experience here will be one of the most exciting times of your life. To make sure of this, we’ll provide you with a powerful support system.
PR program in a public university (#7 overall)
GradReports, Best Colleges 2020
Among Public Universities in the United States for Four-Year Graduation Rate
The Chronicle of Higher Education Almanac
of 2018-2019 graduates who were employed or furthering their education by fall 2019
Miami University Data
Some of the most incredible things that I have gotten to do have been through the Department of Media, Journalism & Film: going on the NYC Media trip, doing the Inside Hollywood program in L.A., and more. I was able to earn credit, go to really cool places, and meet amazing alumni.
Sophie Kullman ’21
Creative Writing, Strategic Communication, and Media and Culture
This is Where Your Journey to Miami University Begins.
Explore what it means to be a college student at Miami University in Oxford, Ohio, where students prepare to go anywhere and everywhere. We’ll be here to help every step of the way as you prepare for college admission, enrollment, and success.
The Strategic Communication major requires students to choose and complete a minor, co-major, or second major. No more than 9 credit hours may be counted toward both the completion of the Strategic Communication major and the completion of the minor, co-major, or second major.
Students seeking the Bachelor of Arts in Strategic Communication meet the College of Arts and Science writing in the major requirement by completing the following course: STC 359.
Independent Studies (STC 177, STC 277, STC 377, and STC 477) do not fulfill any specific Strategic Communication curriculum requirement, but may fill one elective with advisor or CDA approval.
Requires a minor (all students entering in Fall 2021) or a double major (all students entering before Fall 2021).
Miami students are an eclectic mix of thinkers, doers, leaders and followers, introverts and extroverts, authors, painters, climbers, coders, pianists, philanthropists, and gamers. Just to name a few.