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Communicate With the Public
The Strategic Communication, B.A., program explores how to use communications and media to influence the opinions and behaviors of public groups.
The curriculum emphasizes an ethical approach to public relations and analyzes the impact of communication strategies on society. You will critically evaluate challenges and use strategic communication to respond to them.
MEDIA, BRANDING, AND CULTURAL TRENDS
The major in Strategic Communication prepares students for communication- and media-related careers in a range of corporate, non-profit, and public service fields. Students specialize in analyzing and influencing cultural trends and crafting messages on behalf of organizations, policies, brands, products, and social causes.
Contact Information
Christe McKittrick, Ph.D.
Lead Departmental Advisor
Department of Media, Journalism, and Film
120 Williams Hall
350 S. Oak St., Oxford, OH 45056
mjf@MiamiOH.edu
513-529-3521
Curriculum and Courses
Students explore communication contexts, theories, and processes as a means of understanding and critically analyzing social influence. The Strategic Communication major requires students to choose and complete a minor/co-major/second major. No more than 9 credit hours may be counted toward both the completion of the Strategic Communication major and the completion of a minor, co-major, or second major. Requires a minor (all students entering in Fall 2021) or a double major (all students entering before Fall 2021). Some course selections might include:
- MJF 105 Introduction to Media and Culture
- MJF 205 Introduction to Communication and Technology
- STC 259 Foundation of Campaign Design
- STC 359 Advanced Strategic Communication Writing
- STC 459 Strategic Communication Campaigns
Some of the most incredible things that I have gotten to do have been through the Department of Media, Journalism & Film: going on the NYC Media trip, doing the Inside Hollywood program in L.A., and more. I was able to earn credit, go to really cool places, and meet amazing alumni.
Sophie Kullman ’21
Facts and Stats
Your college experience here will be one of the most exciting times of your life. To make sure of this, we’ll provide you with a powerful support system.
PR program in a public university (#7 overall)
GradReports, Best Colleges 2020
Among Public Universities in the United States for Four-Year Graduation Rate
The Chronicle of Higher Education Almanac
of 2018-2019 graduates who were employed or furthering their education by fall 2019
Miami University Data
This is Where Your Journey to Miami University Begins
Explore what it means to be a college student at Miami University in Oxford, Ohio, where students prepare to go anywhere and everywhere. We’ll be here to help every step of the way as you prepare for college admission, enrollment, and success.