Write all of the introduction content here. Only use NON
FULL-WIDTH block.
Full-Width blocks can be inserted
outside of this block and will wrap around the form. Form settings are located on page settings
(click
“Program” for page
settings in
right-hand sidebar.)
Write your contact information here and insert your embed form code in the Custom HTML block below
Where Strategy Meets Career Acceleration
The Strategic Management Graduate Certificate aims to equip students with essential skills and knowledge to excel in senior management roles or in running a business. This certificate will provide a comprehensive understanding designing and implementing strategies, making data-driven decisions, understanding economic forces and consumer demands, and learning about using major transactions to implement and adapt strategies.
The certificate is designed for aspiring leaders and graduates seeking to advance their careers in leadership roles or running a business. It caters to individuals from diverse backgrounds, including business, technology, healthcare, manufacturing, and nonprofit sectors.
Curriculum and Courses
This flexible, three-course Strategic Management certificate can be completed independently or as part of an MBA degree. After completing the certificate, if you decide to continue your business studies, completed certificate courses can count toward your MBA degree.
Students can choose to take 3 courses fully online, in person at our West Chester location, or a combination of both. Each course is 3 credit hours.
- BUS 637 Managing Competition
- BUS 645 Business Analytics for the Executive
- BUS 665 Applied Business Valuation (FIN 625 Prerequisite)
- FIN 616 Microeconomic Analysis for Managerial Decisions
- MKT 635 Brand and Equity Management
Attend an Information Session
Learn more about the Strategic Management Graduate Certificate
A Degree That Holds Its Worth
World Class Companies
Graduate students from the Farmer School of Business are employed at world-class companies like Kroger, Procter & Gamble, Ethicon (Johnson & Johnson), General Electric, L3, and Liberty Mutual, just to name a few.
Strategic Management Learning Objectives
Click on plus button at the bottom of this Accordion BLOCK (not accordion tab) to create a new tab. Select Accordion TAB block to edit tab headline. Select nested blocks within accordion tab to edit content.
-
The examination of competitive forces in the marketplace and how they can be managed to deliver winning business outcomes. This course will leverage previous MBA course work to take a wholistic view of the various strategic drivers, both internal and external to a firm.
-
Business decisions have always been rooted in data. However, over the past decade more and more data has become available to marketers. This course details the analysis measures and methods used by leading organizations to make more precise business decisions in the 21st century.
-
Applied Business Valuation provides an in-depth examination of the factors that influence the value of a business. The course centers on data driven valuation techniques used in corporate finance, including mergers and acquisitions and initial public offerings. Collaborative exercises require students to perform in-depth firm and industry analysis (i.e., due diligence), consider strategic positioning, solve multiple valuation problems, and communicate results to external constituencies.
-
Focuses on microeconomic analysis of consumers, firms, and market organization. Topics may include analysis of antitrust and regulatory issues.
-
Theory and practice of brand equity management in consumer and business-to-business environments. Topics include brand equity models, brand audits, brand equity leveraging and brand portfolio management. Significant emphasis is also placed on the theory and practice of integrated marketing communications.
Earning my MBA from Miami University was a game changer. The program offered exactly what I was looking for: practical, real-world application without pausing my career as a CEO of a consulting firm. I could balance work and life while investing in my future.
Jennifer Meek, MBA ’14
I developed a network of contacts during my MBA program that allowed me to bounce ideas off of peers at other companies and other industries. These insights, along with building a more competitive team and yielding results, propelled my career.
John Vu, MBA ’12
Admission Requirements and Overview
Current Miami Students
Newly admitted Miami graduate students can apply using the graduate certificate form. Students must be admitted to the certificate program before taking courses for certification.
External Candidates
If you are not a current Miami graduate student and are interested in a Certificate, submit an online graduate application. Select Graduate or Post-Baccalaureate Certificate on page 1, and pay the $20 application fee.
Admission and Funding
This is Where Your Journey to Miami University Begins
Explore what it means to be a graduate student at Miami University, where students prepare to go anywhere and everywhere. We’ll be here to help every step of the way as you prepare for college admission, enrollment, and success.
Contact Us
Graduate Admission
513-216-2237
[email protected]
Kristine Reid, Associate Director of Graduate Programs
Farmer School of Business
7847 VOA Park Drive
West Chester, OH 45069
513-895-8876
[email protected]
Schedule an Appointment