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Arts, Communication, Media and Design

Brand Manager

Ideas Begin With you

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Contact Info

Center for Career Exploration and Success

45 Armstrong Center

550 E. Spring St.

Oxford, OH 45056


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Related Job Titles

Account Supervisor, Business Development Manager, Marketing Coordinator, Product Manager, Brand Manager, Commercial Lines Manager, Marketing Director, Business Development Director, Market Development Executive, Marketing Manager

Facts and Stats

Your career outlook is looking good – just like these stats.

O*NET Code: 11-2021.00

O*NET Summary
  • $135k Median wages (annual)


  • 32,200 Projected job openings


  • 8-10% Projected growth (faster than average)


What you Need to Know

  • Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Related Programs

Top Technology Requirements Included in Job Postings

  • Customer relationship management CRM software — Blackbaud The Raiser’s Edge; Oracle Eloqua; QAD Marketing Automation; Salesforce software
  • Data base management system software — Apache Hive; Apache Solr; Elasticsearch; Oracle PL/SQL
  • Data base user interface and query software — Airtable; Amazon Redshift; MySQL; Yardi
  • Graphics or photo imaging software — Adobe Systems Adobe Creative Cloud; Adobe Systems Adobe Illustrator; JamBoard; SmugMug Flickr
  • Web platform development software — Cascading Style Sheets CSS; Drupal; Oracle JavaServer Pages JSP; Ruby on Rails

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This page includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license.