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Develop Specialized Expertise
Interactive Media and Design combines creativity, design, and digital tools to launch careers in digital marketing, online content creation, website/app user experience and interface design (UX/UI), immersive/reactive art/media, and beyond. Learn how students work with industry-seasoned professors on real-world client projects using cutting-edge tools in top-tier facilities including the region-leading XR stage, VR lab, and CRUX (Center for Research in User Experience). IMD is where creative thinking meets business strategy and emerging technology. You’ll learn from professors who have done the work, understand the industry, and genuinely care about helping you reach your full potential. A major with real work with real clients.
Concentrations
The Digital Concentration is for students who are interested in careers / post-graduate paths where they position themselves as a digital media expert.
The Applied Concentration is for students who have a second major and wish to position themselves as an expert in applying digital technology to that field.
Interactive Media and Design Curriculum and Courses
The courses you choose will open up a wealth of career opportunities — not lock you into one occupation. You’ll extend your education way beyond the classroom to every area of your life.
- IMS 259 Art and Digital Tools
- IMS 432 Invention, Innovation, and Implementation in Entertainment Design
- IMS 415 Usability and User Experience Design
- IMS 253 Building Interactive Devices
- IMS 418 Social Media Marketing and Online Community Management
Student Spotlights
Student and Alumni Testimonials
Looking back, I am endlessly thankful that I chose ETBD. It is more than just a major; it is a community that encourages independent thinking, inspires creative design, and promotes approaching problems with curiosity and confidence. The ETBD program has given me not only the skills to succeed in the professional world but also a clear sense of direction for my future in marketing and brand strategy.
Ainsley Lemon ’26
Working at the CRUX lab has helped me improve not only my technical research skills but also my soft skills. I learned professional communication and time management, as well as familiarizing myself with different UX and data analysis methodologies. These are all incredibly valuable skills that I’m taking with me to grad school, and into my future career – wherever I might end up at.
Lihn Nguyun ’26
Named a Forbes 30 Under 30 for 2020, Austin creates virtual reality experiences for forward-thinking brands and clients. He’s also led his company to an Emmy nomination.
Austin Mace ’15
Additional Opportunities for Interactive Media and Design Students
Find Your Creative Community Inside and Outside the Classroom
Learning doesn’t stop in the classroom. Students find their place in clubs that connect passions to career skills. Whether you’re bringing digital narrative to life in the Game Design Club, the VR Club, or the Voice Acting Club, you’ll join a creative community that mirrors real industries. Students interested in entertainment design can dive into MAITEE Themed Entertainment Design Club, Next Level AV Club, or large-scale light shows with BLINK, while storytellers and designers shape culture through Pixel Magazine, UP Magazine, or the Fashion Design Club. If you’re drawn to strategy and business, groups like the Marketing Club, Pi Sigma Epsilon (awarded best chapter nationwide in the 18 of the last 25 years), and even eSports Club provide leadership, networking, and entrepreneurial experience, while the Tabletop Gaming Club and MUDKIP Pokémon Club offer community, fun, and unexpected creative outlets. Together, these clubs help students build portfolios, friendships, and confidence that turn interests into future-ready creative career skills.
Global Immersive Learning
Our students don’t just study the world of creative careers; they experience it. From living in a safe, supportive castle homestay in Luxembourg to hands-on behind-the-scenes workshops at Disney parks, summer study away in South Korea and Japan exploring cutting-edge media and marketing, and networking with the support of faculty at the Game Developers Conference in San Francisco, students gain the global skills creative employers demand. Every trip is faculty-led and designed for safety, cultural learning, and career preparation, so graduates stand out with real-world experience and confidence on a global stage.
Co-Op and Intern with Big Names Across the World and Close to Home
From Cincinnati to the world stage, our students and faculty are making an impact at some of the most exciting companies and organizations on the planet. Whether designing immersive worlds, creating unforgettable marketing campaigns, or solving complex problems with technology, our graduates land jobs where creativity meets real-world opportunity.
Our community has worked with NASA, Disney Imagineering, Industrial Light & Magic (ILM), Hulu, Pinterest, Google, Apple, Spotify, and Grammarly. Closer to home, students have found opportunities at P&G, Kroger/84.51°, Fifth Third Bank, and the Cincinnati Museum Center. In gaming, alumni have contributed to blockbuster titles at Riot Games (VALORANT), ZeniMax (Elder Scrolls Online), and Games Workshop (Warhammer 40K).
With career paths stretching from Silicon Valley to downtown Cincinnati, and even as far as the U.S. Embassy in Switzerland and startups in Tokyo, our program opens doors to the kind of opportunities parents want and students dream about.
Facts and Stats
Your college experience here will be one of the most exciting times of your life. To make sure of this, we’ll provide you with a powerful support system.
First-to-second year retention
Miami University Data
Among Public Universities in the United States for Four-Year Graduation Rate
OIRE
of 2021 CCA graduates employed or pursuing advanced degrees within six months of graduation
Miami University Data
Department of Emerging Technology in Business and Design Admission Information
There are a limited number of slots for existing students; acceptance into the major is competitive and based on a number of criteria beyond GPA.
Contact Us
Undergraduate Admission
513-529-2531
[email protected]
Department of Emerging Technology in Business and Design
Michael Bailey-Van Kuren, Ph.D.
Chair
Department of Emerging Technology in Business and Design
105 Tallawanda Rd., Oxford, OH 45056